SkinnyPop was founded in 2010 in Skokie, Illinois by Andy Friedman and Pam Netzky, with investors Jeffrey and Michael Eiserman. Friedman and Netzky first entered the popcorn business in 2007 when they launched Wells Street Popcorn, which they sold in grocery stores and theaters near Chicago.
In 2010, Friedman and Netzky developed a new popcorn recipe and launched a separate brand from Wells Street, which they named SkinnyPop Popcorn. The first thousand bags of SkinnyPop were hand-produced by the company’s founders and sold locally in Chicago stores.
Who owns Skinny Pop?
SkinnyPop is a snack brand of dairy-free popcorn currently owned by Hershey Co. after it acquired its former owner, Amplify Snack Brands Inc., for US$1.6 billion in 2017. The Hershey Company, commonly known as Hershey’s, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milkshakes, as well as other products